Ned's Playground

2008-09-08T11:16:00.000+03:00

2008-09-04T15:24:00.000+03:00

Hata düzeltildi

2008-04-29T11:29:00.001+03:00

Sonunda düzelttiler.

WTF

2008-04-25T15:33:00.002+03:00

Taken from Yahoo Music: Link.

2008-04-19T23:42:00.001+03:00

Stage 6. deneme

2007-12-28T10:52:00.000+02:00

2007-03-30T10:01:00.000+03:00

2007-02-26T18:48:00.000+02:00

Pearl Jam - Fortunate Son

2007-02-26T03:21:00.001+02:00

Video: My Cat

2007-02-11T17:11:00.000+02:00

2007-01-24T16:56:00.000+02:00

2006-12-31T12:56:00.001+02:00

2006-12-31T12:55:00.001+02:00

absolutBullshit

2006-12-06T00:06:00.000+02:00

absolutBullshit, originally uploaded by postofficemurat.

Gece treni, Ulus Kavşağı.

absolutBullshit

2006-12-05T16:56:00.000+02:00

absolutBullshit, originally uploaded by postofficemurat.

eee

What the hell is Performancing

2006-11-19T14:41:00.000+02:00

It claims you can write anything and publish. Let's see.

But doesn't let me paste Bob Garfield entry at wikipedia here.

Letting Consumers Control Marketing: Priceless

2006-10-10T01:19:00.000+03:00

By Stuart Elliott
New York Times

ORLANDO, Fla.
REMEMBER the old advertising slogan, “Let Hertz put you in the driver’s seat”?
Marketers of all sorts are now being urged to give up the steering wheel to a new breed of consumers who want more control over the ways products are peddled to them. Exhortations to bring consumers into the tent dominated the agenda of the 96th annual conference of the Association of National Advertisers, which took place here Thursday through yesterday. The nearly 1,000 people who attended the conference — a record for the trade group — heard one speaker after another describe a need to replace decades worth of top-down marketing tactics with bottom-up, grass-roots approaches.
“The power is with the consumer,” said A. G. Lafley, chief executive at the Procter & Gamble Company. “Marketers and retailers are scrambling to keep up with her.”
• Procter has long dictated how shoppers should perceive its products, from Gleem toothpaste (“For people who can’t brush after every meal”) to Jif peanut butter (“Choosy mothers choose Jif”). Today, “we’re on a learning journey together” with the consumer, Mr. Lafley said, watching customers “choosing when to tune in and when to tune out” advertising with technology like digital video recorders and satellite radio.
“Consumers are beginning in a very real sense to own our brands and participate in their creation,” he said. “We need to learn to begin to let go” and embrace trends like commercials created by consumers and online communities built around favorite products.
The examples Mr. Lafley offered included an animated spot for Pringles snacks created by a teenager and put up on YouTube and a campaign for Pantene that encouraged women to cut their hair and donate the clippings to make wigs for cancer patients. “Most of the experiments don’t work,” Mr. Lafley said, “but we have to be out there, trying.”
Stephen F. Quinn, senior vice president for marketing at Wal-Mart Stores, the nation’s largest retailer, echoed Mr. Lafley.
“Today, the customer is in charge,” Mr. Quinn said, “and whoever is best at putting the customer in charge makes all the money.”
Wal-Mart, struggling to stimulate sluggish sales growth, is “in transformation” and looking beyond its traditional base of rural, low-income customers, Mr. Quinn said. It is aiming to woo a more affluent and suburban “selective shopper” who must be convinced that Wal-Mart has merchandise “up to their quality and taste standards,” he said.
Although “it’s safe to say we have a long way to go,” Mr. Quinn said, “you’ll see a different Wal-Mart in 2007.” For instance, more stores will be customized by location, following a model store in the upscale Dallas suburb of Plano, Tex., which is “proving Wal-Mart can appeal to the Cadillac set,” he added.
“We can sell a $200 bottle of wine,” Mr. Quinn said, adding: “And by the way, the savings on that bottle of wine is $65. Just because you’re affluent doesn’t mean you want to pay more for everything.”
At Mini USA, part of BMW of North America, the fact that so many customers choose to customize their cars showed executives that “we’d never have complete control over the brand,” said James L. McDowell, managing director at Mini USA. About 60 percent of the estimated 40,000 Minis the company sells each year are customized.
For instance, Mr. McDowell said, some Mini owners dress their cars in naughty costumes for Halloween, and two investment bankers mounted mock shark fins atop the roofs of their Minis.
“It’s a great thing every day to wake up and see what consumers have done to the brand,” Mr. McDowell said, even though “it’s not a culture we necessarily would have come up with on our own.”
One brand that has long cultivated a naughty, playful persona is Burger King, with brash campaigns involving new media like YouTube, MySpace, video games and iPods.
That is deliberate, said Russ Klein, president for global marketing, strategy and innovation at Burger King, because with a principal competitor, McDonald’s, owning the family-friendly image, “it’s more important for us to be provocative than pleasant.”
“If you have a global brand promise, ‘Have it your way,’ ” Mr. Klein said, quoting the Burger King ad theme, “it’s about putting the customer in charge,” even if they say “bad things” about the brand.
As consumers “wrest control away from brand-management control freaks,” he advised his peers, “get over it,” because “turning your brand over to the consumer is taking control — and in fact, if you do, they’ll return it to you in better shape.”
• Mr. Klein’s “que será, será” attitude was endorsed by a speaker from MasterCard, whose “Priceless” campaign has been ardently adopted — and adapted — by consumers.
“We can’t manage what happens out there,” said Lawrence Flanagan, executive vice president and chief marketing officer at MasterCard Worldwide. “It has taken on a life of its own.”
When “you’re tapping into that consumer desire to have a piece of it,” he added, referring to a brand or product, “you have to take the good with the bad.” MasterCard, for instance, has tolerated and, arguably, benefited from the spate of profane or off-color parodies of the “Priceless” campaign.
One way to minimize the problem, said Cammie Dunaway, chief marketing officer at Yahoo, is to reach out to consumers who already like a particular brand rather than to a wider audience that may create “something you’re really uncomfortable with.”
For example, Yahoo Music asked fans of the singer Shakira to contribute video clips of them performing her song “Hips Don’t Lie,” and the submissions were culled to produce a fans’ version of her music video.
“I call it participation marketing,” Ms. Dunaway said. “Allow them to help you shape the brand experience.
“Content is no longer something you push out. Content is an invitation to engage with your brand.”

Direct link to this article is here

Why I Can’t Stop Starting Books *

2006-08-06T16:11:00.000+03:00

By JOE QUEENAN
Published: August 6, 2006

When taking my fledgling steps toward literacy, I lived in a neighborhood with no library. Luckily, there was a bookmobile that came around every week. Each Tuesday night, I would borrow as many books as permitted, devour them and come back next week for more. I would also read any palatable materials my sisters brought home, excluding obviously unsuitable items like “The Child’s ‘Northanger Abbey’ ” or anything involving Trixie Belden. Like many children growing up in crummy neighborhoods, I honestly believed that if I read enough books, I would one day possess a gorgeous house with two cars, two children and a white picket fence. This is exactly what has come to pass.

Unfortunately, my youthful experiences got me into the habit of reading too many books simultaneously. Most of my female friends read one or two books at a time; my male friends insist that they are always reading at least one, though I suspect this figure may be aspirational. But I am never reading fewer than 25 books. I am not talking about books I have delved into, perused and set aside, like “Finnegans Wake” or Pamela Anderson’s first novel — that would get me up way over a hundred. I am talking about books I am actively reading, books that are on my nightstand and are not leaving there until I am done with them. Right now, the number is 27.

Like any addiction, the insatiable desire to start new books provides immense pleasure. Still, it is a monkey I often wish to get off my back, because I do not want to wait another five years to find out how “The Decline and Fall of the Roman Empire” turns out, and would love to know what Shelby Foote (“The Civil War”) thinks about the stand-alone burial of Stonewall Jackson’s arm. At my current glacial pace — I am now roughly 400 pages into each — I will be a grandfather before I get to the part where the Crusaders sack Constantinople, and will be festering in my grave long before Pickett rolls the dice at Gettysburg.

There is no discernible rhyme or reason to my frantic reading pattern, except that the books are rarely less than good and are usually great. A few weeks ago, I read Barbara Freese’s “Coal: A Human History,” four chapters of “The Guns of August,” and a collection of harrowing stories about addicts, creeps and losers called “Jesus’ Son,” by Denis Johnson, which served as a 75-minute pit stop between Archduke Franz Ferdinand’s assassination and the coal industry’s offensive against Al Gore in 2000. Simultaneously, I wrapped up “The Pickup,” a brilliant, insufficiently appreciated novel by Nadine Gordimer, and “Henry Miller on Writing,” ramblings by the most overrated writer of the 20th century. Meanwhile, I was blasting away at story collections by Mavis Gallant, John McGahern, Thomas Mann and Marcel Aymé, none of whom write about addicts. I was also plowing through A. J. P. Taylor’s heretical “Origins of the Second World War,” Paul Cartledge’s snappy reappraisal of Alexander the Great, and Jeff Long’s gutsy demythologizing of the Alamo legend. A bit farther back on the burner were Flann O’Brien’s uproarious “At Swim-Two-Birds” and Oscar Wilde's children’s tales. I am also reading not one but two books about Pizarro’s conquest of the Incas. This is madness.

Friends say that I suffer from a short attention span, but exactly the opposite is true. I do not stop reading books because I lose interest in them; if anything, I have too long an attention span, one that allows me to read dozens of books simultaneously without losing interest in any of them. Moreover, I have an excellent memory that allows me to suspend reading, pick up a book six months later, and not miss a beat. A chess player once told me that a good memory is a cheap trick that creates a deceptive aura of intelligence around an otherwise ordinary intellect. This is true.

The closest I can come to understanding my reading habits is the possibility that I became addicted to starting books as a child because books usually take off like a house on fire but then ease up around Page 70. The “Iliad” kicks off with Achilles’ decision to go off and pout, denuding the narrative of its star performer, so it is understandable why a thrill-seeking kid might set it aside and take a crack at “Tarzan, Lord of the Jungle.” Most books written by journalists start off with two good chapters, followed by loads of padding, then regain a bit of momentum for the big roundup. This is because editors encourage writers to frontload the merchandise, jamming all the good stuff into the early chapters, the only chapters that will ever get read. I was once told that readers regularly abandon books around Page 60, vowing to get back to them later. Well, I do get back to them later. I started “Lord Jim” in high school and finished it when I was 52. Gratification delayed is gratification all the same.

In June, I tried an experiment: seeing how long I could go without starting a new book. With about 30 books on the active list, I was hoping to whittle down the number to a manageable 10 by July 15, which I could do if I read at least three books a week and did not begin any others in the meantime. Things started off just swell as I finished off two mysteries by Barbara Vine (Ruth Rendell under a nom de plume), Haruki Murakami's haunting “Norwegian Wood” and a charming Joanna Trollope novel called “The Men and the Girls.” But somewhere along the line, my resolve weakened and I cracked open Penelope Fitzgerald’s “The Bookshop,” which I had already read six years ago; Paul Fussell’s “Wartime,” a gift from my college English professor; the peerless Tom McGuane’s “Ninety-Two in the Shade”; Henning Mankell’s unnerving mystery “Before the Frost”; and a book about the 1954 French catastrophe at Dien Bien Phu, lent to me by a friend who served in Vietnam. Here, in a nutshell, is the problem: No matter how good the book I am currently reading may be — the “Aeneid,” “War and Peace,” Bill Bennett on Texas Hold-Em — I am always ready to drop everything and start reading a 39-year-old book about Dien Bien Phu.

I used to think that I kept stopping and starting books because I could never find the right one. Untrue. All these books are the right one. It’s the fact that all these books are generally so good that makes me stop reading them, as I am in no hurry to finish; the bad ones I whip through in a few hours. The problem is, there are just too many good books. Reading is like being in a candy shop, or the Frick: Just because you love the Rembrandts and the Van Dycks doesn’t mean you shouldn’t be tempted by the Titians and Bellinis.

Starting books always makes me feel that a long-awaited voyage has already begun; that while it may take five years to finish Boswell’s “Life of Johnson” or “Remembrance of Things Past,” these are no longer dimly envisioned projects like learning to play the accordion or fly a helicopter, but in some way a real part of my life. Other people say, “One of these days, I’m finally going to get to ‘Ulysses.’ ” Well, I’ve already gotten to “Ulysses.” I’ve been getting to “Ulysses” for the past 25 years.

A few weeks ago I visited the superb postage-stamp-size bookstore in Grand Central Station, where I bought Andrea Barrett’s “Voyage of the Narwhal.” Since I had only just started Tacitus’ “Annals of Imperial Rome” the night before, this was hardly an essential purchase. But for whatever reason, I had to take a crack at that book. Some people go into bookstores and are seduced by classics they absolutely must own; I go into bookstores and am seduced by classics I absolutely must start.

“I’m already reading 25 other books, so why am I buying this one?” I asked a friend. “Do you think this is a disease?”

“Yes,” interjected the cashier. “But it’s a good disease to have.”

Joe Queenan writes for Smart Money, Men’s Health and The Guardian. His most recent book is “Queenan Country: A Reluctant Anglophile’s Pilgrimage to the Mother Country.”

* Taken from New York Times Books Update, here's the link for NYT Subscribers.

Now let's see

2006-07-10T17:37:00.000+03:00

What happened

Let's have a look

2006-05-18T13:17:00.000+03:00

what had happened?

WTF

2006-04-06T02:35:00.000+03:00

ooops. he's gone.

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2006-04-03T13:21:00.000+03:00